Green Claims Directive
The Green Claims Directive aims to prohibit greenwashing in explicit environmental claims. Under the latest version being negotiated by policymakers, specific environmental claims would have to be verified before being used as marketing materials.
Empowering Consumers for the Green Transition Directive (ECGT)
The Empowering Consumers for the Green Transition (ECGT) Directive covers all B2C voluntary claims made in the EU. Generic statements (e.g., eco-friendly, green, ecological, gentle on the environment, energy efficient, biodegradable, etc.) will be illegal if they are not sufficiently substantiated by a proof of excellent environmental performance.
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EU Ecolabel Regulation
The Regulation on EU Ecolabel concerns a voluntary environmental labelling scheme, that promotes goods and services with a guaranteed reduced environmental impact throughout their entire life cycle. Therefore, it helps consumers, retailers, businesses and producers to make truly sustainable choices.