A Guide to The EU Product Environmental Footprint Framework
EU sustainability policy is quickly becoming more complex and interconnected, which means that companies operating in Europe now face increasing pressure to accurately measure and report their environmental performance. One tool that could soon become central to this process is the Product Environmental Footprint (PEF) — a methodology that promises greater harmonisation, transparency, and accountability […]
Empowering Consumers Directive & Green Claims Directive: The Do’s and Don’ts for Compliance
Sustainability claims are under the spotlight like never before, drawing attention not only from environmentally-conscious consumers, but also of EU legislators. Two game-changing pieces of legislation – the Empowering Consumers Directive (ECGT) and the Green Claims Directive (GCD) – will soon tighten the rules around green marketing, requiring urgent measures from companies across all sectors. […]
EU Empowering Consumers Directive: An Overarching Ban on Generic Green Claims
The new year began with another display of the EU’s commitment to integrating sustainability into consumer policy. Restricting the use of vague environmental claims in commercial communications within the Union, the EU Empowering Consumers to Green Transition Directive (ECGT) was approved by the European Parliament on January 17th. As the ECGT will change the rules […]
EU Textile Labelling Regulation Revision: What’s On the Horizon
In another effort to enhance transparency and promote sustainable practices within the textile industry, the European Commission is set to conduct a revision of the EU Textile Labelling Regulation (TLR). The revision aims to introduce new guidelines encompassing both physical and digital labelling for textiles, including specifications related to sustainability and circularity, in alignment with […]
EU Green Claims Directive: A Deep Dive
A lot has already been written about the EU Green Claims Directive (GCD), both before and since its publication in March 2023. However, in the haste of reporting the latest news, many of these pieces can end up being a bit superficial in content, and overlooking important aspects of the proposal. To make sure that […]
EU Communications Framework: Everything Marketers Need to Know
For years, marketing campaigns from all sectors have heavily relied on ‘green’ and sustainable claims in order to make goods and services more appealing to a growing environmentally conscious consumer base. However, marketing teams will have to get extra creative if they are to keep up with the upcoming restrictions brought by the new EU […]
What’s New on the EU’s Green Claims Policy?
Note: read our most up to date article on the EU’s Green Claims Directive 2021 has seen the EU more committed than ever to ensuring companies communicate accurate sustainability information to their customers. New policy will fully transform how companies make “green” claims about the sustainability of products and services. Earlier this year, we wrote […]
How The New EU Green Claims Policy Will Shake up Sustainability
Note: read our more recent article for the latest update on the EU’s Green Claims directive. It’s easy to claim a product or service is greener than others. It’s more difficult to prove it. Now, the EU is transforming the green claims landscape. The European Commission has begun to prioritize firmer regulations and checks on […]