The EU Protein Action Plan: Protein Becomes Strategic
The Protein Plan is about much more than what’s on our plates. The EU’s new Protein Action Plan signals a fundamental shift in how Europe thinks about protein. No longer
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We help purpose-driven organisations navigate the EU landscape—making sustainability policy work for them, not against them.

Founded in March 2019, Ohana’s story actually begins in the summer of 2017. During a 44-day hiking trip, covering over 1,000 km, Pascale Moreau realised that she desired to work for a specific kind of organisation which didn’t seem to exist. An experienced public affairs manager, Pascale was convinced of her ability to reconcile corporate interests and environmental concerns and decided to create a public affairs consultancy exclusively dedicated to sustainability.
Companies want to understand how the so-called “EU bubble” works, and the market was missing someone able to translate sustainability-related policies and decision-making procedures into simple terms. That’s where Ohana came in – a boutique public affairs consultancy making EU’s policies and processes easy to understand and readily actionable within organisations.
Rooted in native Hawaiian culture, the term “Ohana” signifies a social support system that includes family, friends, colleagues, and wider communities. It embodies shared responsibility, mutual care, and acting with integrity to honor the group.
Through what we like to call the Ohana approach, we develop tailored strategies based on the needs of each client and work in close proximity with their teams to make it happen. More importantly, Ohana is about driving positive change through public affairs and a fundamental belief that it is possible to work with businesses and help them grow while still advancing sustainability.
Today, Ohana is more than a public affairs consultancy, we’re also a sustainability policy consultancy covering both public affairs and business readiness.

Ohana is a proud member of the 1% for the Planet movement

Recognised as a leading boutique and specialist consultancy in Best in Brussels
Registered on the EU transparency register.
Pascale Moreau realised that she desired to work for a specific kind of organisation which didn’t seem to exist. An experienced public affairs manager, Pascale was convinced of her ability to reconcile corporate interests and environmental concerns and decided to create a public affairs consultancy exclusively dedicated to sustainability.
The Protein Plan is about much more than what’s on our plates. The EU’s new Protein Action Plan signals a fundamental shift in how Europe thinks about protein. No longer